Even if you haven’t necessarily realised it, every one of us with an email address has most likely seen an example of email marketing. Whether it’s a newsletter from your favourite brand or news of a sale from a shop you frequently visit, these are all types of email marketing. Email marketing is an effective form of marketing as it gives you a direct line of communication between you and your customers. It allows you to make the communication feel more personal to the recipient. GoCampaign is a marketing automation platform that greatly assists in creating an effective email campaign even if you are new to the world of email marketing.