Segmentation
Tailor communication and build stronger relationships
Segmentation can often be time-consuming when you don’t have a tool like GoCampaign. It’s hard to clearly see key consumer habits, behaviours, and demographics, and without this key data, you won’t be able to create personalised and relevant content.
GoCampaign’s segmentation features allow you to organise your leads and contacts easily, whether you wish to segment them on their demographics, buying behaviour, status, or what they’re interested in.
GoCampaign allows you to create as few or as many segments as you need, and contacts can be part of different segments. For example, suppose a contact doesn’t wish to receive a specific type of marketing communication, but they still need to receive crucial operational emails. In that case, they can be part of the operational email segment but not in the marketing communication segment.
What can you use segments for?
Segments are a great way to tailor your messaging.
Sending communications to all visitors to a specific webpage in the last week.
Sending communications to existing customers who have a history of repurchasing.
Sending communications to leads who are interested in a specific product or service.
Sending communications to prospects who have downloaded gated content.
Build segments easily
You can use integrations and imports to automatically create segments. For example, the integration with SugarCRM allows you to create a target list and send it directly to GoCampaign as a segment. Or, you can import a CSV file to build your segment. You can these use filters to make the segment even more targeted and personalised.
Did you know?
You can create both public and private segments in GoCampaign. So, you have complete flexibility to decide whether you want your segment to be accessible to everyone, or just you.
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